Challenges:
The International Cricket Council (ICC) needed to rapidly recruit, train, and manage a diverse workforce for the T20 World Cup across 17 matches in three U.S. cities. They required staff who were passionate about cricket or eager to be part of a global sporting event, could quickly learn about the event, and effectively support the event team.
- Create a cost-effective solution in two weeks
- Recruit and train over 200 interns and volunteers across 17 matches in 3 cities
- Ensure high performance and engagement for a variety roles: guest facing, operations, broadcast, production, etc..
Objectives:
- Develop a cost-effective solution to recruit and train event staff, interns, and volunteers quickly.
- Create a mobile-first training platform with AI-powered support for rapid cricket education.
- Implement a gamified work experience to incentivize high performance across multiple cities.
- Provide real-time support and analytics for ongoing staff development and event management.
- Establish a scalable model for future sporting events.
Solutions
fieldXperience and Praxis AI delivered an innovative, technology-driven workforce management solution:
- AI-Powered Mobile Training Platform:
- Customized AI mentor for personalized guidance
- Easily digestible modules on cricket, event specifics, and key power skills
- Pre and post-assessments to measure knowledge gain
- Real-Time Support with AI Digital Twin:
- On-site AI mentor for instant answers to event questions
- Continuous technical and content support
- Gamified Work Experience:
- Performance tracking through analytics and leaderboards
- MVP award system with cash prizes
- Professional Development:
- Verified digital badges for LinkedIn and other social media channels
Outcomes:
- Rapid Workforce Mobilization:
300% improvement in speed-to-competency- Successfully recruited and trained over 200 staff across three cities within the two-week timeframe
- Cost-Effective Staffing Solution:
Reduced traditional training costs by 50%- Reduced traditional training costs and time
- Improved staff retention through gamification and incentives
- Real-time Analytics:
Millions of AI tokens used = immediate performance -----------optimization- Provided valuable data for placing staff and future event planning and workforce management
- Enhanced Fan Experience:
- AI mentor used by staff onsite to instantly gain accurate information for fans
- Career Development Opportunities:
- Over 200 interns digital badges gained and posted gained valuable work experience
“Our customized AI mentor delivered accurate content in a fun way that improved knowledge retention” - Julie Abbott, Intern/Volunteer Tournament Coordinator
Conclusion:
This case study showcases how fieldXperience and Praxis AI's innovative solution revolutionized workforce management for the ICC T20 World Cup, combining cutting-edge technology with a human-first approach to deliver exceptional results. The success of this project not only met the immediate needs of the ICC but also established a new benchmark for event staffing for cricket events, paving the way for future advancements in growing cricket in the U.S.