USPTO Patent Pending - App. No. 19/647,154 · 14 Technical Innovations Protected · The Human-First Digital Twin™ Architecture
Talk to Our Team
Talk to Our Team

News  /  Case Studies   /  T20 World Cup Case Study

T20 World Cup Case Study

Challenges:

The International Cricket Council (ICC) needed to rapidly recruit, train, and manage a diverse workforce for the T20 World Cup across 17 matches in three U.S. cities. They required staff who were passionate about cricket or eager to be part of a global sporting event, could quickly learn about the event, and effectively support the event team.

Create a cost-effective solution in two weeks

Recruit and train over 200 interns and volunteers across 17 matches in 3 cities

Ensure high performance and engagement for a variety roles: guest facing, operations, broadcast, production, etc..

Objectives:

Develop a cost-effective solution to recruit and train event staff, interns, and volunteers quickly.

Create a mobile-first training platform with AI-powered support for rapid cricket education.

Implement a gamified work experience to incentivize high performance across multiple cities.

Provide real-time support and analytics for ongoing staff development and event management.

Establish a scalable model for future sporting events.

Solutions:

fieldXperience and Praxis AI delivered an innovative, technology-driven workforce management solution:

AI-Powered Mobile Training Platform:

  • Customized AI mentor for personalized guidance
  • Easily digestible modules on cricket, event specifics, and key power skills
  • Pre and post-assessments to measure knowledge gain

Real-Time Support with AI Digital Twin:

  • On-site AI mentor for instant answers to event questions
  • Continuous technical and content support

Gamified Work Experience:

  • Performance tracking through analytics and leaderboards
  • MVP award system with cash prizes

Professional Development:

  • Verified digital badges for LinkedIn and other social media channels

Outcomes:

  1. Rapid Workforce Mobilization:
    300% improvement in speed-to-competency
    • Successfully recruited and trained over 200 staff across three cities within the two-week timeframe
  2. Cost-Effective Staffing Solution:
    Reduced traditional training costs by 50%
    • Reduced traditional training costs and time
    • Improved staff retention through gamification and incentives
  3. Real-time Analytics:
    Millions of AI tokens used = immediate performance optimization
    • Provided valuable data for placing staff and future event planning and workforce management
  4. Enhanced Fan Experience:
    • AI mentor used by staff onsite to instantly gain accurate information for fans
  5. Career Development Opportunities:
    • Over 200 interns digital badges gained and posted gained valuable work experience

“Our customized AI mentor delivered accurate content in a fun way that improved knowledge retention” - Julie Abbott, Intern/Volunteer Tournament Coordinator

Conclusion:

This case study showcases how fieldXperience and Praxis AI's innovative solution revolutionized workforce management for the ICC T20 World Cup, combining cutting-edge technology with a human-first approach to deliver exceptional results. The success of this project not only met the immediate needs of the ICC but also established a new benchmark for event staffing for cricket events, paving the way for future advancements in growing cricket in the U.S.

Connect
Contact Us
Address
6701 Koll Center Parkway, Suite 250-2656. Pleasanton, CA 94566

© 2026 Praxis AI - Human-First Digital Twins™