T20 World Cup Case Study

Published Jan 28, 2026

Challenges:

The International Cricket Council (ICC) needed to rapidly recruit, train, and manage a diverse workforce for the T20 World Cup across 17 matches in three U.S. cities. They required staff who were passionate about cricket or eager to be part of a global sporting event, could quickly learn about the event, and effectively support the event team.

  • Create a cost-effective solution in two weeks
  • Recruit and train over 200 interns and volunteers across 17 matches in 3 cities
  • Ensure high performance and engagement for a variety roles: guest facing, operations, broadcast, production, etc..

Objectives:

  • Develop a cost-effective solution to recruit and train event staff, interns, and volunteers quickly.
  • Create a mobile-first training platform with AI-powered support for rapid cricket education.
  • Implement a gamified work experience to incentivize high performance across multiple cities.
  • Provide real-time support and analytics for ongoing staff development and event management.
  • Establish a scalable model for future sporting events.

Solutions

fieldXperience and Praxis AI delivered an innovative, technology-driven workforce management solution:

  • AI-Powered Mobile Training Platform:
    • Customized AI mentor for personalized guidance
    • Easily digestible modules on cricket, event specifics, and key power skills
    • Pre and post-assessments to measure knowledge gain
  • Real-Time Support with AI Digital Twin:
    • On-site AI mentor for instant answers to event questions
    • Continuous technical and content support
  • Gamified Work Experience:
    • Performance tracking through analytics and leaderboards
    • MVP award system with cash prizes
  • Professional Development:
    • Verified digital badges for LinkedIn and other social media channels

Outcomes:

  1. Rapid Workforce Mobilization:
    300% improvement in speed-to-competency
    • Successfully recruited and trained over 200 staff across three cities within the two-week timeframe
  2. Cost-Effective Staffing Solution:
    Reduced traditional training costs by 50%
    • Reduced traditional training costs and time
    • Improved staff retention through gamification and incentives
  3. Real-time Analytics:
    Millions of AI tokens used = immediate performance -----------optimization
    • Provided valuable data for placing staff and future event planning and workforce management
  4. Enhanced Fan Experience:
    • AI mentor used by staff onsite to instantly gain accurate information for fans
  5. Career Development Opportunities:
    • Over 200 interns digital badges gained and posted gained valuable work experience

“Our customized AI mentor delivered accurate content in a fun way that improved knowledge retention” - Julie Abbott, Intern/Volunteer Tournament Coordinator

Conclusion:

This case study showcases how fieldXperience and Praxis AI's innovative solution revolutionized workforce management for the ICC T20 World Cup, combining cutting-edge technology with a human-first approach to deliver exceptional results. The success of this project not only met the immediate needs of the ICC but also established a new benchmark for event staffing for cricket events, paving the way for future advancements in growing cricket in the U.S.

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