Human-Centered Design

Thinking for Fan Experiences

OBJECTIVES:

• Understand the principles and process of design thinking
• Apply design thinking to sports management and fan experience design
• Develop creativity, problem-solving, and critical thinking skills
• Gain practical tools and techniques for observation, interviews, empathy mapping, journey mapping, brainstorming, and idea prioritization
• Create a professional Fan Experience Strategy and Plan

STRUCTURE:

• The course consists of 24 lessons covering the four phases of the design thinking process: Discover, Define, Develop, and Deliver.
• Each lesson incorporates micro-lesson content from the FieldX platform and curated videos, articles, and templates to guide students through the design thinking process.
• Practical activities such as observation, interviews, empathy mapping, journey mapping, brainstorming, and idea prioritization are included.

WHAT YOU WILL LEARN:

• Various mindsets including embracing ambiguity, having a growth mindset, and empathy.
• Why design thinking is important, and how it differs from traditional problem-solving approaches.
• Design thinking in action, and the design thinking process.

THIS COURSE INCLUDES:

• 23 interactive micro-lessons
• 1 Capstone Project (Create a Fan Experience Strategy & Plan)
• 1 Micro-Assignment
• Digital Badge

TYPES OF MICRO-INTERNSHIP ROLES:

• Sports Innovation Design
• Sports Event Design
• UX Design
• Sports Data Analyst
• Sponsorship Activation
• Sports Brand Design
• Brand Ambassador
• Sports Marketing
• Sports Research Analyst
• Sports Innovation Strategy

1. YOUR EVENT READINESS GUIDE

• Program information and assessments.

2. STARTING POWER SKILLS

• The combination of a business and customer service mindset
• Effective customer service skills
• Self-awareness and mindfulness techniques
• Situational awareness and the 10 and 5 rule.
• Empathy and its positive impact on guest relations
• Essential communication terminology and skills

3. COACH-ABILITY & TEAMWORK

• Coachable qualities and behaviors
• Coach-ability at Live Events
• Effective teamwork skills and characteristics
• Leadership & Collaboration
• Know your role

4. CRITICAL THINKING & PROBLEM SOLVING

• A strategic mindset for decision-making
• Problem-solving techniques and steps
• Prioritization and managing expectations for effective problem-solving.
• How to translate problem-solving processes to different settings
• Results-oriented mindset and evaluation of results

5. THE MICRO-INTERNSHIP

• Overview of the event
• Outline of available positions
• Create your video pitch to work.

TYPES OF MICRO-INTERNSHIP ROLES:

• Sports Event Design
• UX Design
• Sports Data Analyst
• Sponsorship Activation
• Sports Brand Design
• Brand Ambassador
• Sports Marketing
• Sports Research Analyst
• Sports Innovation Strategy